Author Archives: bigcityfolks

March 15

Interview: Ammar Farooki

Big City Folk founder Niall Connolly chats with Pakistani songwriter and former Fulbright Scholar, Ammar Farooki about quitting his day job, his first six months in NYC, Islamabad’s best spots for kayaking and much more. Ammar’s music can be found HERE. ///**// Niall: Tell me about your Fulbright scholarship? How did that come about? What […]

February 25

The Localist: The Basic Standard of Quality for Hitmaking

I was looking for a different article but ran into a study done on how music trends develop. A number of years ago, a Princeton professor ran randomized trials on 30,000 teenagers, exposing them to the music of 48 emerging artists, to learn about how musical trends develop. His conclusion from the study is essentially […]

February 20

The Localist: Developing Vision as a Writer

One way to get at the concept of vision is to think about how you would describe your music to someone if they asked you what kind of music you play. I know the question is a cliché. But suppose that the person asking you isn’t a co-worker asking the question to just be polite. […]

January 11

The Localist: Don’t Compete Locally, Compete Nationally

One of the fundamental mistakes of musicians trying to grow a music career is that they try to compete locally instead of competing nationally. Under the local competition mindset, gaining success on a larger level is a matter of winning at the local level, where winning at the local level helps you to “get to […]

January 08

The Localist: Setting Concrete Goals

The start of a new decade is a good time to start setting a concrete plan for yourself as a musician.  I think a lot of people have a general idea that they want to be “successful” as a musician, but from there things get a little bit hazy.  For many musicians, the plan oftentimes […]

November 19

The Localist: The Independent Album Release Calendar

Consequence of Sound has a useful Album Release calendar that they put together, which gives people a heads up as to what releases are coming up and when.  Their release calendar can be found HERE.  If you’re a music journalist, it’s useful, because it allows you to plan ahead in terms of knowing what releases […]

October 27

The Localist: What it Means to be a Singer-Songwriter

I was talking with a friend about songwriting credits the other day, probably an outgrowth of the Lizzo trademark controversy, and have been thinking about the term “singer-songwriter” – a phrase that I use for myself, and one which many people in the Big City Folk community use for themselves as well.  It’s funny because […]

October 19

The Localist: Marketing Music to Perfect Strangers, Part 2

In the last Localist article (link), I suggested asking friends how it was that they got into listening to a new artist. As a result of this, a few Big City Folk musicians went out and asked their friends how they found out about new music. I provide a broad general ranking based on an […]

October 18

The Localist: Marketing Music to Perfect Strangers

One of the big difficulties with building a music career is learning the difference between marketing to acquaintances and marketing to perfect strangers. Many musicians perform a great number of live shows in their respective hometowns and manage to get a good crowd of friends and acquaintances out to an event, but simultaneously see little […]

October 13

The Localist: Monetization and Alienation

As I’ve used it before, the phenomenon of monetization of word of mouth refers to the practice whereby Facebook and other social media downgrade artistic media posts, forcing the artist to pay for advertisement in order get exposure for their work. The name “monetization of word of mouth” refers to the fact that Facebook literally […]