There’s this phenomenon where people who hear their voice on the answering machine for the first time react with violent disgust. Or when you see your face in a picture where it’s been horizontally reversed from how you would ordinarily see it in the mirror. These are just two examples of a more general phenomenon […]

I’ve been hearing complaints from bands over the last year that the quality of press coverage has been just plain awful. Not that blogs are giving harsher or more negative reviews of their music – but that the coverage is oftentimes riddled with spelling errors, or simply repeats information contained in the artist’s press materials. […]

So you are nearing a fully mixed and mastered EP or LP and want to work out the release. What does a typical timeline for release look like? Many musicians rush the process without proper planning and ultimately it results in a release that gets no exposure. To properly work a roll out of a […]

When listeners and reviewers take in a new piece of music, there are a variety of unconscious standards relating to the general sound and production that inform their opinions of the music within the first few seconds of listening. I’ll refer to these standards as “commercial standards”. If you put music out for commercial consumption […]